ORGANIZATION SUMMARY:
Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.

In 2020, Wakefield will celebrate its 15th anniversary as the exclusive Canadian marketer of Castrol lubricants. With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments, including retailers, warehouse distributors, automotive and heavy duty jobbers, franchised and independent installers, quick lubes, fleet companies, new car dealers and Original Equipment Manufacturers (OEM).

Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.

JOB SUMMARY:
The Sales Initiatives Manager plays an integral role in the successful activation of programs and related activities supporting the sales organization. The incumbent acts as a key liaison between the sales and marketing organizations, and ensures all priorities in support of business retention and acquisition are executed with excellence through effective communication, training, assessment, and toolkit development.

KEY ACCOUNTABILITIES:

• Act as key liaison between the sales and marketing organizations, with a focus on execution of programs and initiatives, as well as communications to the sales organization.
• Lead process of collaboration with stakeholders with respect to sales programs and initiatives, supporting priority setting for the field sales and customer care teams.
• Responsible for supporting execution of the sales aspect of continuous improvement projects impacting customer product listings, tools, assets, programs and offers.
• Act as the Salesforce and Pardot ambassador facilitating the adoption, usage, and execution within the field sales teams.
• Play an instrumental role in the development and activation of Pardot email communications to customers through Salesforce.
• Support revenue driving opportunities managed in Salesforce ensuring proper tools, training and communication provided.
• Identify, coordinate and deliver training on sales process and systems as required.
• Oversee reporting requirements in Salesforce and Power BI.
• Liaison with Marketing for all POS and sales toolkit requirements.
• Vendor management duties include responsibility for negotiations, trouble shooting and ongoing maintenance for various POS, apparel, and service providers.
• Develop and maintain on-line sales communication platforms. Work in partnership with Marketing to maintain internal communication sites for the sales and customer care teams.

KEY COMPETENCIES:

• Action oriented individual who can operate independently.
• Self-starter with strong desire to see results.
• Big picture thinker with strong business acumen.
• Customer focused and dedicated to exceeding the expectations of internal and external clients.
• Strong interpersonal and communication skills both verbal and written.
• Demonstrated ability to influence others.
• Strong presentation skills
• Must be flexible and able to adapt to new challenges and procedures.
• Proven ability to multi-task, prioritize, and manage varied, time sensitive workloads.

EDUCATION/EXPERIENCE:

• College or university degree in Business or a related field
• Minimum of 5 years’ experience in Sales and/or Sales Operations
• Previous experience with delivering training and/or public speaking comfort required.
• Prior people management experience preferred.
• Experienced in negotiation and vendor management.
• Previous experience with Salesforce and Pardot required.
• Power BI exposure an asset.
• Strong Microsoft Office skills.
• Bilingual in French is an asset

WORKING CONDITIONS:

• Office environment