Why Wakefield Canada?
Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world’s most recognized brands.
Step into a high-impact leadership role where innovation, integrity, and people come first.
We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.
Competitive comp. Executive benefits. Real influence.
Let’s build something great—together

ABOUT WAKEFIELD CANADA
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.

Are you a digital-savvy marketer ready to make your mark by owning and scaling a high-potential business segment?  Wakefield Canada is looking for a bold and resourceful Marketing Manager – Commercial & Industrial (C&I) to take the reins of a growth-focused initiative supported by an agile team culture, innovative value-added services, top-tier products and room to run.This is not a maintenance role. You’ll be leading the charge in redefining how our Commercial Heavy-Duty and Industrial offers show up in the Canadian market. You'll leverage Castrol’s iconic brand equity and global technological leadership, to develop offers and programs that resonate with what customers value, driving growth through a mix of direct and distributor sales.You’ll be working shoulder-to-shoulder with a driven sales force, agency partners, and global brand teams, building from a strong foundation — but you’ll have the freedom to innovate, experiment, and bring your own vision to life.

Success in this role requires a strong understanding of solution selling, B2B customer drivers, and the ability to distill complex offerings into simple, persuasive value propositions.

KEY ACCOUNTABILITIES: 

• Lead the full marketing strategy and execution for Commercial Heavy-Duty & Industrial brands — from product innovation pipelines to insight-based offer development and digital-first demand generation.
• Partner with industry associations and field sales teams to generate customer insights, pain points, and success stories for unique and impactful offer development.
• Develop value-based offers and commercial propositions that highlight our unique differentiators for enabling accelerated distributor growth in the trucking, construction & agri segments and direct selling to large on-road & off-road fleets
• Design and lead go-to-market plans for new offers, campaigns, and launches that support revenue growth goals.
• Collaborate with sales leaders to understand objections and develop tools that shift conversations from price to value.
• Develop and launch multi-channel campaigns that map the customer buyer journey to drive awareness, conversion, and customer loyalty.
• Optimize marketing automation workflows, lead generation funnels, and performance campaigns using CRM, email, paid media, and social platforms.
• Create sales enablement materials (e.g., pitch decks, battle cards, ROI tools, case studies) that support consultative selling.
• Analyze competitive positioning and develop strategies to differentiate beyond price.
• Train internal stakeholders (sales, channel, and customer support) on how to communicate our value story.
• Collaborate across teams to align product, sales, and brand messaging — and present your wins with measurable KPIs that will include: YoY growth in market share & revenue, distribution penetration and ROI on campaign execution an digital spend (content engagement scores, conversion rates and sales cycle time).

• Experience in (or passion for) Commercial Heavy Duty, Industrial, or B2B marketing strongly preferred.
• Digital marketing fluency — comfortable in tools like Salesforce Marketing Cloud, Google Ads, Analytics, SEO, PPC, paid social, and content funnels.
• Strong business acumen and the ability to influence — you know how to bring people along and make a case.
• Entrepreneurial spirit — you thrive in roles where you're given trust, autonomy, and a big goal.
• Capability to outline all-encompassing digital marketing roadmaps that encompass schemes for assimilating content into marketing initiatives, paid and organic search activities, email marketing campaigns, lead generation, email marketing funnels, and social media strategies for both existing offerings and fresh initiatives, including paid social campaigns.
• Mastery of Microsoft applications, Google AdWords, along with other search engine optimization (SEO) tools, paid digital media and initiatives (e.g., display, pay per click (PPC), search engine marketing (SEM), and Google Analytics).
• Collaborative approach in maintaining and building relationships with internal and external partners

• University degree.
• 5+ years in brand, product, or digital marketing roles — with a proven track record in building strategies and executing campaigns that drive business growth.
• Successful prior experience in developing and executing Marketing and brand strategies and programs.
• Working knowledge of SaaS pricing and Go-To-Market strategies
• Proven capability in utilizing innovative marketing strategies to drive revenue growth through a consultative selling process in a B2B environment.
• Ability to leverage data and analytics to guide strategic decision-making, optimize marketing performance, and drive business outcomes.
• Proficiency in marketing technology tools, analytical platforms and CRM systems.