Opportunities >> Regional Business Development Manager
Regional Business Development Manager
Title:Regional Business Development Manager
Job Type:Full Time
Location:Southern Ontario
About Us

Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes and markets category-leading products for the automotive, commercial heavy-duty, and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.

Why Join Us?
  • Platinum Member, Canada’s Best Managed Companies
  • Entrepreneurial spirit with a focus on Innovation and Collaboration
  • Competitive Base Pay and Incentive programs
  • Company paid Comprehensive Extended Health and Dental Coverage
  • Company Contributed Pension Plan
  • Health and Wellness Programs
  • Education and Training support
  • Diverse and Inclusive Culture
  • Employee Focused and Flexible Work Environment
  • Active contributor to charities including Canadian Tire Jump Start, Sick Kids Hospital, Daily Bread Food Bank and Women’s Habitat.
  • We work hard but we also like to have fun; Summer BBQs, food and ice cream trucks, social activities, contests, ticket giveaways for major sporting events and more!
The Opportunity

The Regional Business Development Manager for Automotive will maximize sales volume and ensure the delivery of business objectives by targeting and closing new strategic business development opportunities within the region. This includes the development of new distributors and dealer groups within various channels.

What You Will Do:
  • Prospect, cultivate and close new business through various channels and customer segments in the region, through an active funnel and sales pipeline of prospective customers.
  • Maximize sales and profit for assigned regional opportunities through prospecting and targeting new key account/significant buying groups through various channels. 
  • Present new business development plan for region and work with Regional Sales Manager to identify the key accounts/buying groups to target, pursue and develop.
  • Work collaboratively with each Regional Business Development Manager on strategic / national sales opportunities.
  • Effectively transition new business to appropriate field sales team and the customer experience team members, including contacts / account assignments, new account set up and future sales development opportunities.  
  • Partner with sales, marketing and leadership to influence channel strategies, develop and deliver compelling customer presentations, and/or unique offerings as appropriate to individual key account pursuit, ensuring alignment to Wakefield’s strategic objectives.
  • Maintain ongoing partnership with National Sales Managers, Customer Experience and Supply Chain teams to ensure clear plan and forecast for ability to deliver against sales commitments during proposal development.
  • Execute the organization’s sales process, including utilizing Wakefield’s Salesforce platform to record sales activity and manage leads and opportunities.
  • Build strong relationships with our customers and communicate and follow-up in a timely manner, ensuring that any customer inquiries or problems are addressed and resolved. 
  • Conduct training sessions as required for target customers and share product updates with customers, along with new programs or initiatives.  Participate or attend any promotions, trade shows or celebrations the client hosts. Represent Wakefield and the Castrol brand at Trade Shows and Industry events as required.
  • Maintain an awareness of market trends and opportunities that are aligned with the overall business objectives and goals of Wakefield.
What We Need:
  • Energetic, enthusiastic, motivated, and driven by results.
  • Strong planning and organization skills with a proven ability to multi-task, prioritize, and manage varied, time sensitive workloads.
  • Demonstrated key account development and key account management skills and abilities.
  • Strong presentation, written, and verbal communication skills.
  • Ability to creatively solve problems with a mutually beneficial result for the client and Wakefield.
  • Strong financial acumen and negotiating skills.
  • Conceptual and strategic thinker.
  • Superior product knowledge or the aptitude to learn about the products.
  • Customer focused and dedicated to exceeding the expectations of internal and external clients.
  • Ability to build and manage a pipeline of opportunities that are aligned with the overall organization strategy and assist the Territory Sales Manager’s executing actions to close these opportunities.
  • College diploma or University degree in Business with a specialization in Sales or Marketing, or a diploma or degree in a related field is an asset.
  • Minimum 5 years of Sales experience, either in a field sales role or a combination of field sales and key account management.
  • Experience selling consumer and commercial automotive lubricants (or related industry) through distributors or direct channels preferred.  Experience in selling consumer packaged goods is an asset.
  • Excellent Microsoft Suite experience required.  Experience with CRM preferred.
  • Ability to navigate a standardized sales call process is required.
Wakefield Canada strives to provide equal opportunity to qualified individuals with disabilities and, as such, we are committed to offering reasonable accommodation during the hiring process. If you require special assistance or accommodation, please contact Human Resources at 416.252.5511.

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