Opportunities >> Sales Performance Specialist
Sales Performance Specialist
Title:Sales Performance Specialist
Job Type:Full Time

Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.

In 2020, Wakefield will celebrate its 15th anniversary as the exclusive Canadian marketer of Castrol lubricants. With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments, including retailers, warehouse distributors, automotive and heavy duty jobbers, franchised and independent installers, quick lubes, fleet companies, new car dealers and Original Equipment Manufacturers (OEM).

Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.


The Sales Performance Specialist reports to the Sales initiatives Manager, and works closely with many internal stakeholders within Sales, Operations, Marketing and Customer Experience functions. The Sales Performance Specialist plays an integral role helping increase the company sales performance by facilitating integration of processes, leveraging Salesforce platform while seeking user adoption, ensuring data security, and building Power BI reporting with robust analytics to support decision making and drive business results.

  • Partner with the Sales Management team to develop and build actionable insights through reporting that provide Sales with the right information to make informed business decisions.
  • Drive efficiencies with strong data management, system integration and process automation.
  • Identify the opportunities and build the necessary workflows, maintaining process builder and performing all Salesforce administration duties.
  • Use a combination of programs to validate data to confidently load master data in elements in and out of Salesforce
  • Help address all Salesforce inquiries enforcing adoption, usage and execution.
  • Work internally and with external partners for the continuous integration of features enhancing the Salesforce platform.
  • Responsible for providing ad-hoc analytics, sales pipeline forecasting tools and market trends & insights to support Sales & Marketing management team.
  • Responsibility for Territory Sales Manager Scorecard, territory mapping, sales performance monitoring and additional scorecard metrics as required.
  • Support data collection / insight generation for the Customer Experience Scorecard driven in partnership from functional owners.
  • Provide analytics for Marketing-lead initiatives, programs, and incentives to develop ROI view.
  • Build automated tools through Excel and Power BI to help the selling organization assess opportunity and drive performance – deal calculators, quote forms, ROI calculators for promotions/break evens, etc.
  • Action oriented individual who can operate independently.
  • Self-starter with strong desire to see results.
  • Big picture thinker with strong business acumen.
  • Very strong analytical skills and ability to tell the story behind the numbers.
  • Methodical thinker who can breakdown complex issues into component parts.
  • Ability to present findings in a complete and clear way considering the audience.
  • Excellent written and verbal communication skills.
  • Must be flexible and able to adapt to new challenges and procedures.
  • Proven ability to multi-task, prioritize, and manage varied, time sensitive workloads.
  • Customer focused and dedicated to exceeding the expectations of internal and external clients.
  • Strong interpersonal and communication skills.
  • College or university degree in Business or a related field
  • Minimum of 5 years’ experience in Sales and Marketing analysis and operations
  • Salesforce Admin Certification an asset
  • Experience with Salesforce administration a must
  • Experience with Power BI an asset
  • Salesforce Process Builder experience
  • Experience working with software tools to extract data from the data source and navigate through the system with ease.
  • Strong Microsoft Office skills, with an Advanced level of Excel skills - Competencies in vlookup, macro, arrays, pivots, lookups, index, formulas etc
  • Computer savvy with experience using ERP, experience with Microsoft Dynamics AX would be an asset.
  • Office environment
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